5. PR & Marketing Strategy
The marketing strategy for TECH HY is designed to build trust, drive adoption, and establish a premium brand in the global Web3 venture ecosystem.
TECH HY does not rely on short-term hype tactics. Instead, we focus on structured, reputation-driven growth, leveraging partnerships, expert collaborations, targeted community building, and data-backed content campaigns.
🎯 Core Objectives
Position TECH HY as the High-Quality Mark for Web3 Startups
Attract high-value founders, investors, and contributors aligned with long-term venture success
Expand brand presence across leading Web3, VC, and crypto communities globally
Drive organic $VC utility adoption through services, Launchpad participation, and marketplace activity
Activate DAO contributor tiers through quests, campaigns, and social mining programs
🧩 Key Channels & Tactics
Presale as a PR and community-building engine
We don't treat the presale just as a fundraising event — we use it as a powerful catalyst for building our brand visibility, credibility, and early community loyalty.
Public Partnerships with VCs and Institutional Investors
A strong, trust-based partnership with VCs and investors is our priority. We have a special offer for every VC in terms of deep integration of our services and promotion of our KYC, scoring services and deal flow sharing
PR in Terms of FREE KYC Certification
Free KYC certificates are available on the techhy.me website. The client's publication of the certificate on their resources will generate free traffic for us. In the future, it will establish a new standard for legitimate and secure business partnerships. Every project must consider KYC certification before engaging with the community.
PR in Terms of TECH HY Startup Scoring
Scoring Reports are attached to the techhy.me website. The client's publication of the report on their resources will provide us with free traffic
PR in Terms of Fundraising Assistance
In Terms of Fundraising Assistance, we send out a short version of the scoring report and an AI email campaign. Promoting our client's project, we simultaneously promote our own service
Experts/KOL Collaborations
Partnership with verified experts through the TECH HY Expert & KOL NFT Marketplace; mandatory public announcement of collaboration
Educational Content
Regular webinars, Twitter Spaces, AMAs, and masterclasses covering scoring, fundraising, and venture best practices
Partnership Campaigns
Co-marketing with Launchpads, Service Providers, Startup Founders, VCs
TaskOn
Onboarding contributors via missions and quests tied to airdrops and NFT unlocks
SEO PR and Media Outreach
Placement of strategic articles, founder interviews, and scoring reports across Web3 media and VC channels
Event Participation
Presence at blockchain summits, Web3 venture forums, and private investor meetups
Investor Private Club
Exclusive webinars, updates, and deal previews for early supporters and token holders
Referral Partnership Program
Every participant will receive 5% from the deal flow of the 1st level and 3% from the deal flow of the 2nd level.
📢 Presale as a PR and Community-Building Engine
🚀 Key Points:
Creating Early Community Ownership ➔ By distributing $VC tokens during the presale to active, engaged early supporters, we create a real sense of ownership and belonging from the very beginning.
Generating Massive Early PR ➔ A well-structured presale generates buzz, media coverage, and awareness across Web3 news outlets, investment communities, and social media.
Attracting Builders, Not Just Speculators ➔ TECH HY’s presale structure focuses on bringing in early participants who understand the value of building a real ecosystem — not short-term flippers.
Seeding DAO Participation ➔ Early token holders will be the first active stakers, voters, and contributors in the DAO, shaping the ecosystem’s development from day one.
Strengthening Early Market Liquidity ➔ Presale participants help seed the initial liquidity pools (e.g., SOL–VC farming pools), stabilizing early trading and enabling ecosystem growth.
🚀 Target Expansion Phases
Phase 1 (2025 Q2-Q4): Southeast Asia, MENA (Middle East/North Africa)
Phase 2 (2025 Q4–2026): Europe (Germany, France, UK), Latin America (Brazil, Argentina, Mexico)
Phase 3 (2027+): Global Expansion on the Web2 Venture Market
TECH HY’s marketing strategy is not just about visibility — It’s about building a reputation ecosystem where quality, trust, and growth are rewarded.
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